A brochure is a pamphlet that is uses for marketing your service or products or provides information about it. It is paper material distributed for the purposes of advertising. Brochures may advertise events, hotels, products etc. or In this way we assume that the brochure will be representing you, that's why it needs to be an eye-catching in design and to the point in language because it will speak to readers you have never met and will try and convince them to come to you.
In initial phase you have to decide the purpose of making your brochure. Your will need to know what targets are to be achieved when you design a brochure. The best way of doing this is to record your thoughts on paper. You should record everything that comes to mind of what you would want to have included in the brochure. Some points could be a brief introduction of your company and what are your business domain and target markets, testimonies of clients that you have dealt with, contact information (often an important element that is forgotten).
Once you have decided on what you would want on the brochure you would then have to see to the layout. This is an important to the brochure, as the layout will leave a lasting impression on your readers. Here you would include how your cover page will look like where pictures will go and how the text will be formatted. The layout of your brochure should have three essential things the name of your product / service, company prominently so that it is not missed out.
Brochures are typically double-sided, printed in four colors on gloss paper and folded into thirds also known as tri-fold.
To make sure that certain section of your brochure text to get more attention you can put a heading to the section. The heading should be eye-catchy, so that using different color combinations will attract the reader's attention.
Spellings and Grammar
Your content should be error free of these mistakes and content should be double-checked for errors related to Grammar and Spelling to give a professional expression in readers mind.
Color Combination and Paper Quality
Choose the right kind of color combination which suits to your business and which do well to eyes. Its very important to have right kind of color combination.
Last but not the least paper quality is of high concern for printing purpose, the better is quality of printing.
In nutshell, brochure designing needs professional skill to visualize your business concept and implement it in designing your corporate brochure, this is where GWS Global provides you a brochure design, which really works for you.